Press Center

Business meeting of representatives of Moskau Messe exhibition company and the Extreme Sports Company holding – the most famous extreme brand in the world – was held in Moscow. EXTREMEX foreign affairs manager, Sayana Sanzhieva and the Managing Director of Extreme Destinations (a division of Extreme International) of the Extreme Sports Company, Brett Million, who flew to the Russian capital from the London headquarters of the holding, were engaged in the talks.

Brett carefully eyed up the EXTREMEX presentation and noted that the format and ideology of the events are very close to the direction of the British company. It should be noted that apart from promoting own Extreme TV-Channel, the holding is also engaged in active development of such areas as extreme sports parks and hotels, the production of energy drinks and credit cards, organizing and conducting major music and sporting events. The Company logo is acknowledged to be the most recognizable in the world among all the companies representing extreme industry.

Following the talks, an agreement to prepare counter-proposals on cooperation in the framework of the festival was reached. The next meeting is scheduled for November 2011.

Recall that the main extreme event in Russia, the CIS and Eastern Europe — Extreme World Expo Show — to be held from 24 to 27 of May, 2012 in Sokolniki Exhibition and Convention Centre.